Miranda Latimer Studio
Visual Identity and Website
Development
Logo
Identity
Miranda Latimer Studio is an emerging ceramics brand that balances traditional craftsmanship with contemporary aesthetics.
In collaboration with Miranda, a cohesive identity and web presence that reflected the essence of her practice was developed. The goal was to communicate her dedication to traditional techniques while presenting her work in a way that feels fresh and relevant in today’s market.
Year
2022
Sector
Retail
Agency
Client
Role
Photography
Rebecca Scheinberg
A neutral palette was chosen to complement the earthy tones of Miranda’s ceramics without competing with them. Subtle shades of beige, grey, and off-white create a harmonious backdrop, allowing the products to take centre stage.
Inspired by archaic leather stamps, the logo for Miranda Latimer Studio embodies the artisanal roots of her ceramics. The design captures the essence of handcrafted quality while maintaining a refined simplicity. The logo's design serves as a signature — a mark of authenticity — and seamlessly integrates with her physical products and digital presence.
The humanist serif Garamond was selected for its timeless elegance and connection to tradition, reflecting the classic techniques and artisanal processes that define Miranda Latimer’s ceramic work. The sans serif Aktiv Grotesk, used in all caps, introduces a sharper, contemporary edge, balancing the traditional elements of the brand and ensuring the identity feels relevant and dynamic.
Logo Design
Inspired by archaic potter’s stamps, the logo for Miranda Latimer Studio embodies the artisanal roots of her ceramics.
Illustrations and Sketches
Miranda’s own sketches and illustrations were integrated throughout the identity. These elements add a personal and authentic touch, reinforcing the handcrafted nature of her work.
