DN(Studio) - Info

Background

With over a decade of experience across visual identity, print, and digital product design, I bring a unique combination of creativity, strategy and technical knowledge to my design practice. Whether its a new service, product, or visual identity, I prioritise understanding the needs of both audience and business to deliver solutions that are beautiful, functional and solve real customer problems.

Product Design

My work as an engineer, user experience designer, and product manager has given me a comprehensive understanding of the product development pipeline. My technical background helps bridge the gap between design and engineering, enabling seamless collaboration and delivery. From ideation to delivery, I have collaborated with organisations such as Novartis, River Island, and Post Office to bring products to market.

Visual Design

I follow a "less is more" approach, focusing on minimalism and clarity to communicate ideas. My work balances form and function to create designs that connect with audiences. I ensure every element has purpose, whether building a brand identity, designing a print layout, or creating a digital interface. My goal is to produce designs that tell a compelling stories that work across different mediums and formats.