Gallery Climate Coalition

One of GCC’s main outputs is written guidance on reducing sustainability across different roles in the Art world. The challenge was to make dense, extensive content accessible and engaging for a diverse audience, ensuring each reader could quickly find the most relevant information. All of this had to stay true to GCC’s brand identity and meet a tight deadline.

A series of interactive PDFs were designed to function like a website. A persistent navigation bar and colour-coded sections, expanded from GCC's existing brand palette, provided clear visual cues, helping readers understand their location within the document.

Glossary and contents buttons were always accessible, allowing users to easily reference terms or jump between sections.

To handle the many references, a “Learn More” section with direct links to external resources was integrated, ensuring users could access supplementary materials without disrupting their reading experience.

The final product was a clear, intuitive, and visually dynamic resource that empowered arts organisations to engage with decarbonisation strategies effectively, all while upholding GCC’s commitment to thoughtful, impactful design.